Press Play on Your Own Terms: The Rise of Musician-Owned Labels Rewriting the Rules in Middle America
Across mid-sized American cities, independent musicians are ditching the handshake deals and fine-print contracts that have defined the music industry for decades. Instead, they're pooling resources, sharing ownership, and building record labels that belong to the community. It's less rock-and-roll mythology and more cooperative economics — and it might just be the future of local music.